RAPID PROTOTYPE DEVELOPMENT
The CRAEVS project team consists of CuliNex (Product Development) and InsightsNow (Consumer Research). Together our companies have formed a strategic alliance to provide CPG clients with a turnkey product development methodology called CRAEVS (Clean Label Research Through Agile Evolutions into Stores). CRAEVS is fast, efficient, flexible, and cost effective, and specifically designed to create or improve products in disruptive new categories.
Designed to create or improve products in disruptive new categories.
Customized to fit each project’s unique requirements.
RAPID PROTOTYPE DEVELOPMENT
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OUR APPROACH
CRAEVS is a five-phase process that rapidly moves a project from the initial discovery and opportunity identification to in-store retail testing. With the entire PD process between those two ends. Its rapid, agile, iterative, consumer behavior driven product development. In its totality, the CRAEVS solution offers a way to not only come out with a product designed to disrupt, but to do it in blazing speed – typically 6-9 months.
The CRAEVS approach involves three integrated sets of activities: product development, consumer and market research and retail store testing. CRAEVS services are modular and can be customized to fit each project’s unique requirements.
ABOUT US
InsightsNow, an agile behavioral research firm, partners with clients across a wide array of industry verticals to grow marketing, branding and product development through custom, cutting-edge research technologies and innovative techniques. The company specializes in finding answers faster, improving speed-to and success-in market, and changing the way we all look at humans and human behavior. InsightsNow was named one of the most innovative market research firms in the world by Greenbook’s 2018 Grit Report.
CuliNex was founded in 2005 and is your complete clean-label food development partner based in Seattle, WA. Our team of Culinologists (Food Scientists, Culinary and Nutrition experts) offer a diverse menu of product development services from creative concepting to commercialization. Our mission is to help you achieve your business goals, while creating a better planet, healthier people, and happier communities.