RAPID PROTOTYPE DEVELOPMENT

CLEAN LABEL RESEARCH 
THROUGH  AGILE  EVOLUTIONS  INTO  STORES

The CRAEVS project team consists of CuliNex (Product Development) and InsightsNow (Consumer Research). Together our companies have formed a strategic alliance to provide CPG clients with a turnkey product development methodology called CRAEVS (Clean Label Research Through Agile Evolutions into Stores). CRAEVS is fast, efficient, flexible, and cost effective, and specifically designed to create or improve products in disruptive new categories.

Designed to create or improve products in disruptive new categories.

Customized to fit each project’s unique requirements.

RAPID PROTOTYPE DEVELOPMENT

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YOUR FOOD PRODUCT DEVELOPMENT PLANS HAVE BEEN DISRUPTED

THE R&D TEAM IS WORKING FROM HOME

AND PRODUCT DEVELOPMENT BUDGETS HAVE BEEN CUT

INSIGHTS DRIVEN RESEARCH
Inspire, guide and validate

PRODUCT DEVELOPMENT
+100 years of development exp.

HIGHLY INTEGRATED PROCESS
Insights and PD are ONE Team

OUR APPROACH
CRAEVS is a five-phase process that rapidly moves a project from the initial discovery and opportunity identification to in-store retail testing. With the entire PD process between those two ends. Its rapid, agile, iterative, consumer behavior driven product development. In its totality, the CRAEVS solution offers a way to not only come out with a product designed to disrupt, but to do it in blazing speed – typically 6-9 months.

The CRAEVS approach involves three integrated sets of activities: product development, consumer and market research and retail store testing. CRAEVS services are modular and can be customized to fit each project’s unique requirements. 

1.  FIND YOUR FOCUS:   Clean Label Category Review

  • Understand competitors & consumers to find innovation opportunities 

  • Measure Behavioral KPIs as motivators for category choice 

  • Measure consumer choice as a category behavioral baseline

  • Competitive Scan 

  • Opportunity Ideation based on Behavioral KPIs

  • Formulation Direction & Technical Feasibility Assessments

2.  CREATE YOUR CONCEPT:   Co-Create Concepts

  • PlayFULL Insights – Imagine the future using prospective thinking with Culinologists & consumers 

  • Ideation to develop concept direction with behavioral insights 

  • Co-Design concepts with Culinologists and consumers to impact behavior 

  • Develop Concept Statements 
    -   Platform Concepts with representative flavor SKU Concepts

  • Pick winners with most behavioral impact against competitive set

3.  BUILD YOUR PRODUCT:   Co-Design Products & Packaging

  • Culinologists create a series of initial product prototypes against the target concept 

    -   Contract Manufacturer Sourcing 
    -   Ingredient Sourcing 
    -   Formulation Research & Benchtop Development 
    -   Prototype Samples 

  • Rapidly iterate with consumers to evolve the prototype and package designs 

  • Validate final formulations and packaging designs with consumers

4.  SCALE TO COMMERCIAL:   Products/Packaging Commercialize

  • Formula Revisions & Final Prototype Development to scale in commercial production 

  • Pilot Testing & Plant Trials to prepare samples 

5.  WATCH IT SELL:    Retail Store Test and/or Home Use Testing

  • Select in-store testing against planogram or positioning options 

  • Validate through buy home use test against Behavioral KPIs of repeat 

  • Validate product through home use testing using Behavioral KPIs of repeat choice against competitive set 

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ABOUT US

InsightsNow, an agile behavioral research firm, partners with clients across a wide array of industry verticals to grow marketing, branding and product development through custom, cutting-edge research technologies and innovative techniques. The company specializes in finding answers faster, improving speed-to and success-in market, and changing the way we all look at humans and human behavior. InsightsNow was named one of the most innovative market research firms in the world by Greenbook’s 2018 Grit Report.

CuliNex was founded in 2005 and is your complete clean-label food development partner based in Seattle, WA. Our team of Culinologists (Food Scientists, Culinary and Nutrition experts) offer a diverse menu of product development services from creative concepting to commercialization. Our mission is to help you achieve your business goals, while creating a better planet, healthier people, and happier communities.

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FOCUS